快鱼规则 反应速度决定着企业的命运（第1页）
快鱼规则：反应速度决定着企业的命运
当今的市场竞争不是大鱼吃小鱼，而是快鱼吃慢鱼，这就是快鱼规则。这个规则是美国思科公司总裁约翰·钱伯斯总结出来的，他在谈到新经济的规律的时候说，现代竞争已“不是大鱼吃小鱼，而是快的吃慢的”。
有两个人在树林里过夜，早上的时候，树林里突然跑出一头大黑熊来，两个人中的一个忙着穿球鞋，另一个人对他说：“你把球鞋穿上有什么用，我们反正又跑不过熊！”忙着穿球鞋的人说：“我不是要跑得快过熊，我是要跑得快过你。”
故事听起来有点无情，但竞争就是如此残酷。因为，我们所面对的世界，是一个充满了变数并且竞争非常激烈的世界，跑得快不快，很可能成为决定成功与失败的关键。
如今的市场竞争异常激烈，市场风云瞬息万变，市场信息的传播速度大大加快。谁能抢先一步获得信息，抢先一步做出对策，谁就能捷足先登，独占商机。因此，在这“快者为王”的时代，速度已经成为企业的基本生存法则。企业对市场的反应速度决定着企业的命运，只有能够迅速应对市场的企业，才能成为市场竞争中的佼佼者。
快鱼规则在商战中同样适用。在当今市场经济的激烈竞争中，几乎所有的经营型、服务型企业都在用尽全身的解数抢占市场，扩大销量。
在看似风平浪静的大海里，大鱼吃小鱼，在信息社会的市场竞争中，却是不论大小，有时是“大鱼吃小鱼”，即大企业兼并小企业，有时是“小鱼吃大鱼”，即通过资本动作等方法实现小企业吞并大企业。要实现快鱼吃慢鱼，首先是要学会快，其次就是要学会吃。
Modell体育用品公司的CEO默德在一次圆桌会议上重复了钱伯斯的这句话，他对参加会议的CEO们说：想要在以变制胜的竞赛中脱颖而出，速度是关键。正如非洲大草原上的动物一样，当他们一开始迎着太阳奔跑时，狮子知道如果它跑不过羚羊，它就会饿死。而羚羊也知道，如果自己跑不过速度最快的狮子，它就必然会，被吃掉。
快鱼规则告诉我们，在这个经济飞速发展的时代，没有人会等着你，只有你自己把握机遇，争取时间，你才能先于他人挣得一桶金，你才能在市场中生存。
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